Search engine optimization Los Angeles (SEO) is to optimize your web site so that it is visible to the search engines and easily found on the web, if we plan to promote our idea and business online it would be hard to make our web site stand out from the rest of the billions of web sites that are out there, specially if we are in a competitive niche. Thats where SEO comes in handy, its the process to optimize our web sites to be on the top ten of the search engines such as Google,Yahoo,Msn....etc. With more then 90% of all internet traffic coming from the search results of these search engines, it is crucial for a web site to rank on the top 3 pages because most web users dont go past the third page when they look up something, so if they cant find our web site among those list then we have lost the best resource of traffic to our sites. For the ones who are new to SEO, here is a list of the terms that are used in the SEO world.
Keyword ( thats the search word that web users use when they look up or want to find something on the web such s if someone is visiting L.A they might search "los angeles hotels" or "los angeles sightseeing", an important aspect of SEO is to find the right keywords for our web sites that we think people would use to search up and involves or niche.
Content ( the body text of a web site) Search Engine (Google,Yahoo,Msn,Alta Vista.... they are all search engnes they crawl and index all web sites)
SERP'S ( is the list of the search engines search results for a specific word the person has typed )
Link ( A link is a reference on a web page that references some other place on the same page or somewhere else on the Internet. If text is "clickable" that means it is a hyperlink )
Organic SEO ( is the term used to rank well on the serp's naturally trough the search engnes without paying ) Anchor Text ( is the text that is sometimes used to use for the link instead of the actual full web site address )
PPC ( stands for 'Pay Per Click' are advertising methods such as the 'google adwords' where users can bid for the maximum amount they are willing for a specific search term or keyword and it will show up on the SERP's of the search engines, and the highest bidders will be on top of the list showing to the vierwers, and if their ad is clicked then they pay a certain amount, this is an easy and fast way to advertise but it can get costly.